Where retro-futurism meets bold industrial flair the SEVENFRIDAY PE1/01 is an evolution of design, engineered to captivate while maintaining clarity.

Inspiration and Design

The PE1/01 belongs to SEVENFRIDAYs PE-Series, a line defined by the fusion of industrial heritage and aerodynamic lines. Its design language draws on brutalist textures, bygone audio speakers, and the precision of spinning hard drives all filtered through SEVENFRIDAYs forward-thinking lens.

Built around the Maya Principle Most Advanced, Yet Acceptable, the PE1/01 balances avant-garde form with intuitive readability, turning bold design into a wearable statement.

Dial and Case Details

The 44.5 44 mm stainless steel case is wrapped in a bezel with grooved lines refilled in matte black Berlac. Its four-layer dial system integrates:

• A soft-touch black inner slope plate with raised logo

• A galvanic gunmetal outer ring with polished and brushed finishes

• A black sandblasted base plate

• A central rhodium-finished plate cut at a 45 angle

At 9 o’clock, a signature opening (65 angle) aligns with the hour display, lending asymmetry and kinetic personality to the dial. Hours are shown via a rotating disc; minutes and seconds are conventional hands with lumed details. A date window at 4 o’clock completes the layout.

The watch is paired with a black genuine calf leather strap, secured with a butterfly clasp engraved with the SEVENFRIDAY logo. The caseback also houses an embedded NFC chip for secure authentication and registration.

Water resistance is rated at 5ATM, and the movement inside is a reliable TMI NH35, offering approximately 41 hours of power reserve.

Available now at Red Army Watches Singapore (ION Orchard & Suntec City).

NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present.

Technical Specifications

Case size: 44.5mm x 44mm Case material: Stainless steel case;bezel grooved line refilled with matte black berlac lacquer Case back: Polished and sunray brushed caseback embedded with NFC chip for authentication and registration purposes on the 7F app Movement type: Automatic Movement no.: Seiko NH35 Power reserve: Approx 41hrs Interface: Four layers construction; black inner sloped soft touch finishing plate with high relief logo and circle line; outer ring in galvanic gunmetal with polished and sunray brushed parts; 9h marker outlined in galvanic black opalin and filled in with glossy white; black galvanic sandblasted base plate, covered with a central plate in rhodium finishing (45 brushed); opening on the 9h side (65 angle); hour disc: galvanic black opalin hour disc with relief printed glossy white printed numbers and tracks;
minute hand: fine sandblasted rhodium with matte black details and pointer filled in luminous white; second hand: fine sandblasted rhodium with matte black circle Glass: Sapphire with AR coating Water resistance: 5ATM Strap type: Strap Strap material: Black calf Buckle: Stainless steel deployant buckle Warranty: 2 years + 1 additional year with registration on the 7F app